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Ideal Image Richmond

Ideal Image Richmond at 11331 W Broad St #131 in Glen Allen, VA offers expert laser hair removal and 11 additional services, combining advanced technology with patient-focused care. Comprehensive aesthetic treatments for smoother skin and confidence.

Laser Hair Removal at 11331 W Broad St #131 in Glen Allen, VA 23060

Permanently closed
★★★★☆
Rating: 4.4 based on 965 reviews
Address: 11331 W Broad St #129, Glen Allen, VA 23060
Phone: 18042155660
Emails:
Ashley Belk (Director Of Client Services) - [email protected]
Adam Lopez (Web Developer) - [email protected]
Angela Forrest (Senior Buyer) - [email protected]
Employees: 5000
Hours:
Monday 8AM-6PM
Tuesday 8AM-6PM
Wednesday 8AM-6PM
Thursday 8AM-6PM
Friday 8AM-6PM
Saturday 8AM-6PM
Sunday Closed
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Ideal Image Richmond

Ideal Image Richmond Services

Botox®

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Prevent wrinkles before they start

Chemical Peels

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Exfoliates to reveal smoother, brighter skin and improve tone.

CoolSculpting®

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Remove stubborn fat without surgery

CoolTone®

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Firm and tone stomach, buttocks and thighs

DiamondGlow®

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A non-invasive skincare treatment that exfoliates, cleanses, and hydrates the skin by using signature 3X1™ technology.

Facial Fillers

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Fill in fine lines, enhance lips, contour cheeks

IPL Photofacial

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Reduces redness, age spots and sunspots

Laser Hair Removal

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Get silky, smooth skin for life

Lifetime Guarantee Membership

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Lifetime Guarantee Membership is a one-time purchase that promises ongoing support or benefits for life. It usually includes fixed perks, future updates, and access to services without recurring fees, backed by a promise to honor benefits indefinitely.

Microneedling

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Stimulates collagen for smoother, firmer skin and reduces fine lines.

Ultherapy® Skin Lifting

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Lift, tone and tighten skin without surgery

Xeomin®

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Corrective & preventative solution for lines & wrinkles

Ideal Image Richmond Reviews

emily anderson
emily anderson
5 ★★★★★
I love this location! I've come in twice for procedures here, and have felt very welcomed by the staff. Kylie, who was working the front desk when I came in, is very kind and knowledgeable. She answered all my questions and I felt like I was in good hands. Julia, one of the nurses who did my Botox, was also very nice and informative. I was nervous going into it but she made me feel calm and reassured. I will definitely be coming back to visit these girls!
JOVER LOBERIAL
JOVER LOBERIAL
5 ★★★★★
I’d like to commend Nurse Sarah for her professionalism and exceptional care! She took the time to explain every detail about my skincare and the procedure, making sure I understood everything clearly. Her service was outstanding — truly an example of utmost professionalism and dedication to her patients. Thank you, Nurse Sarah, for providing such an excellent experience!
Kimberly Lewis
Kimberly Lewis
5 ★★★★★
I had Ultherapy with Amy. It was a surprisingly relaxing experience. She started the process by applying numbing gel to minimize any discomfort and we had a great chat during the process. I was really impressed by her knowledge of various skin care products and procedures as well as with her expert handling of the Ultherapy device. I barely felt anything other than a slight tingling and my skin had a pretty, flushed look when she was done. I was able to go directly to the museum from the spa, without any down time. It will be a while before I see the firming effects from the treatment (it takes a while to grow new collagen ☺️) but I’m excited based on the results I saw in the before and after photos.
Elisha Coleman
Elisha Coleman
5 ★★★★★
My experience was absolutely amazing! The staff was punctual, professional, and very clear about my treatment every step of the way. Julia was so steady and precise with my Botox placement, which made me feel completely at ease. The entire team was welcoming and attentive — truly top-tier service. I couldn’t be happier with my visit!
Hope Luberto
Hope Luberto
5 ★★★★★
I have had many procedures done here and everyone is super nice and professional. This last time I went for fillers and Botox and had Amy. She's terrific by the way. She's done fillers on me twice and she's always been super nice, explains everything she's doing and why, great personality and makes you feel comfortable any way she can. I would highly recommend Ideal Image. Everyone there are awesome. They've helped me a great bit. Thanks Amy for the wonderful treatment!! See you soon 😊
Skyler Gutierrez
Skyler Gutierrez
5 ★★★★★
I have seen amazing results after cool sculpting and I haven't even reached the end of treatment! I started in hopes that it would motivate me more to focus on my health and it certainly did. Ideal image helped me get my confidence back! I have worked with two nurses, Ellen, and I cant remember the other woman's name unfortunately, but both were so kind and helpful! Ellen always kept me comfortable by offering blankets and low light. Very grateful!
Marquita Garrett Ph.D. LPC, ACS RPT-S NCC
Marquita Garrett Ph.D. LPC, ACS RPT-S NCC
3 ★★★☆☆
Where to start... I've been using ideal image services for 10 years. That's a long time to be treated as if I'm just an average Joe. Let's start with the sales pitch because this is indeed a money grab whether you inquire or they solicit. When consulting about laser hair removal they sometimes leave out important details. For me the important part left out was gray hair cannot be detected. I never saw a nurse just sales and transaction. When I did go for my first appointment that's when I was told this information. During my last 10 years the turn over rate has been extremely high especially for the nurses. Which means the consistency of care has not been the same. Some nurses are more thorough than others. I went on a letter campaign about 2 years in to address this up to the highest management. We came to an agreement which was more to their advantage than my own. Once I was in my "lifetime" phase my locked in rate changed even though I was told it wouldn't. Over the years I have had some good nurses but they don't last long. Rules change and they swear it's always has been this way. Nothing to notify you about the change until you are hit with it at your appointment ie. Prices, sales, procedures and such. I recently inquired about a service that they did not offer 10 years previous and I was poised to purchase but the receptionist kept trying to get me to finance. As she was failing at convincing me she called for sales. No need by this point because I was disinterested. My last visit was the worst of the 10 years. I waited 30 minutes for my appointment when I'm usually in and out. I approached the desk and instead of owning the concern the receptionist told me that I was 30 minutes early and that my appointment was at a different time. She's typing furiously to get assistance and a nurse comes out as I'm rescheduling. She is still trying to convince me that I misunderstood the appointment even though I had a text and email confirmation. The excuse was they are working on the mistakes of AI. I rescheduled for a few days later at a convenient time for me to navigate the hour long drive without a lot of traffic. I get a call, and text asking me to come in earlier on the day of my appointment. I make the change and take the drive. Another change was waiting until I was called back to my appointment and laying on the table in a paper sheet to ask for payment. Normally I pay at check out and this was very disconcerting. I refused and had my treatment. The nurse was fine and thorough which is why the 3 stars. She was just doing what she was told. Once at the receptionist I paid and waited to schedule my next appointment and was told they don't schedule more than 3 weeks. Yet I just did that in August. I made the appointment and left. I can tell you that I have taken an 18 month break due to the inconveniences, high turn over of nurses and my lifetime price change. That's also a change apparently I'm no longer a "lifetime" member as they have new guidelines for yearly rates. Please read the fine print before signing and ask all the questions. Speak to someone besides sales to get a better understanding and compare pricing. After you sign you are stuck. I have consulted a lawyer in the first couple of years to get the compromise but I wouldn't sign up with this company if I had a chance to revisit my original decision.
Lane Norman
Lane Norman
5 ★★★★★
Can’t say enough good things about this place and specifically Amy Ruiz!! This was my 2nd time getting injections, first time at ideal image. I had a pretty negative experience at the previous med spa I went to where I was charged so much for minimal results that lasted only like 2 months. Cut to ideal image, I have low expectations… Amy was so friendly and warm and funny and explained EVERYTHING. What goes where and why , what works best for different types etc etc. I felt so comfortable and at ease. I ended up getting a lot more at ideal image for a lot less money AND the best part is I felt so confident leaving that I knew what I got, what to expect, and knew if I had any concerns I could call and they would address them immediately. 11/10 will definitely be back again!!
tameia dale
tameia dale
5 ★★★★★
Julia is always professional, considerate and kind. I love her bedside manner. She is a skilled technician who talks you through the process and expectations. I have only high praises for both her skill set and personality! I love my results. The chin hairs are pretty much gone, and the few remaining are barely growing. I wish I'd done this 4 years ago.
Stephanie Sizemore
Stephanie Sizemore
5 ★★★★★
Katie was awesome. This was my first time getting the wrinkle relax and she made me extremely comfortable. She offered some great suggestions and I was in and out of there in an hour. I had an excellent experience and I’ve already scheduled my micro needling for three months.
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Ideal Image Richmond Features & Policies

Accessibility

Wheelchair accessible entrance
Wheelchair accessible parking lot
Wheelchair accessible restroom

Offerings

Skincare treatments

Amenities

Membership
Online scheduling
Restroom

Planning

Appointment required
Appointments recommended

Payments

Credit cards
Debit cards
NFC mobile payments

About Ideal Image Richmond

Ideal Image Richmond is a premier medical spa and laser hair removal service located at 11331 W Broad St #131, Glen Allen, VA 23060. This facility specializes in a wide range of skincare treatments designed to enhance natural beauty while prioritizing safety, comfort, and patient education. The team emphasizes the importance of accessible care, offering a wheelchair accessible entrance, wheelchair accessible parking lot, and a wheelchair accessible restroom to ensure every guest can receive services with ease. Guests can expect a welcoming environment where planning and scheduling are streamlined, with reminders that appointments are required and recommended to ensure the most convenient experience. The spa accepts multiple payment methods, including credit cards, debit cards, and NFC mobile payments, making transactions simple and secure for clients choosing treatments from the extensive menu.

As a true skincare destination, Ideal Image Richmond provides an array of services under the categories of Medical Spa and Laser Hair Removal Service. The menu features advanced treatments such as Botox®, Xeomin®, and facial fillers to address wrinkles and volume loss, as well as dynamic skin therapies like IPL Photofacial and Ultherapy® Skin Lifting to rejuvenate skin texture, tone, and firmness. Chemical peels and microneedling are available to promote collagen production and youthful glow, while DiamondGlow® offers a luxurious combination of exfoliation and infusion to refresh complexions. For more targeted body shaping, CoolSculpting® and CoolTone® are offered to help contour and tone, often complementing other skincare goals. Laser hair removal remains a core service, combining safety and effectiveness for long-lasting hair reduction. Guests can also explore niche procedures such as Ultherapy® for lifting, and a range of injectables including Botox® and Xeomin® to soften lines and restore facial harmony. The team is experienced with sensitive, informed care, ensuring patients feel informed and at ease from consultation through aftercare.

Customer experiences at Ideal Image Richmond reflect a commitment to quality and professionalism. Review excerpts describe a staff that is punctual, friendly, and knowledgeable, with clinicians such as nurses and front desk team members delivering attentive and clear communication about each treatment. Patients praise the calm, informative atmosphere during procedures, the thorough explanations of what to expect, and the supportive bedside manner that helps reduce anxiety. The facility’s emphasis on comfort is evident through attentive touches such as warm blankets during treatments, spaces designed for privacy and relaxation, and a culture that prioritizes patient education and satisfaction. While feedback varies, many clients highlight consistent, high-level care across multiple visits, noting improvements in skin health and confidence following treatments such as botox/fillers, Ultherapy, microneedling, and laser services. The combination of accessible amenities—online scheduling, a memberships program, and the restroom facility—alongside appointment planning and seamless payment options, positions Ideal Image Richmond as a reliable choice for individuals seeking comprehensive skincare solutions in the Glen Allen area.

Residents and visitors seeking practical accessibility and professional skincare results can rely on Ideal Image Richmond for a comprehensive, client-focused experience. The clinic’s location on West Broad Street situates it within a convenient corridor for local communities, while its commitment to accessibility, modern skincare services, and thoughtful patient care continues to draw clients who value medical-grade expertise in a spa setting. Whether pursuing hair removal, facial rejuvenation, or a combination of treatments, guests can anticipate a structured service journey—from initial consultation and planning to treatment delivery and follow-up—backed by staff who understand the importance of clear communication, safety, and results. The overarching goal is to help clients feel confident, cared for, and informed at every step of their skincare journey.

Medical Spa

Ideal Image Richmond in Glen Allen, VA offers a premier Medical Spa experience with advanced aesthetic treatments, personalized care, and rejuvenating services to enhance natural beauty and boost confidence in a relaxing, results-driven environment.

Laser Hair Removal Service

Experience affordable, long-lasting laser hair removal at Ideal Image Richmond in Glen Allen, VA. Safe, modern treatments deliver smooth results with minimal downtime for all skin types, tailored to your goals and schedule.

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